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LUU NGUYEN Y NHI

Growth & Media Strategist | Marketing Operations

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Data-driven strategist bridging full-funnel media architecture, disciplined budget allocation, and asynchronous marketing operations. Specializes in designing scalable customer acquisition funnels and operational playbooks for SMEs and high-growth brands.

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My Contact:

Facebook | LinkedIn

Email: [email protected]

Mobile Phone: (+84) 987 877 291

HCMC.

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Full-Funnel Media Architecture & Scalable Marketing Operations

With 12 years of experience across digital marketing agencies, SMEs and my own business, I have worked across Marketing Strategy, Media Planning, Content, Campaign Management, Team Leadership and Business Operations.

I started my career in Content & Social Media, moved into Media Strategy and Planning, and later built and managed my own Digital Marketing Agency serving 10+ clients with a team of up to 10 people.

My strength is connecting marketing decisions with business outcomes — knowing where to invest, what to prioritize, how to build the right team, and how to turn strategy into execution.

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12+ YEARS

Hands-on Media & Growth Experience

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50+ CLIENTS

Managed via Standardized SOPs

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100+ CAMPAIGN

Planning & Execution

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ABOUT ME

I bridge the gap between full-funnel media execution and disciplined marketing operations.

My career spans across tier-1 agency environments, bootstrapping a digital agency from ground zero to ~$170K in peak turnover, and orchestrating multi-channel advertising budgets ranging from ~$38K to ~$154K per campaign across Healthcare, Wellness, FMCG, and Real Estate.

Rather than relying on vanity metrics or fragmented ad tactics, I approach marketing as an interconnected commercial system:
• Growth & Media: Architecting full-funnel customer acquisition, setting up cross-source telemetry, and managing dynamic budget reallocations to protect blended CAC and unit economics. • Marketing Operations: Replacing communication bottlenecks with asynchronous documentation, centralized Notion/Google Workspace systems, and repeatable delivery SOPs.

The right message, placed inside the right channel, governed by disciplined operations, drives measurable bottom-line growth.

WHAT I DO

WHAT I DO

CASE STUDY

CASE STUDY

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CAREER SNAPSHOT

2014–2016

Cobalt Communication Corporation | Social Networking Executive / Copywriter

2016–2017

VERO IMC Vietnam | Copy Writer

2017–2021

MAC Media | Senior Media Planner

2021–2024

LEAP Content | Managing Director & Growth Lead | LEAP Content (Remote / Hybrid)

2022

Brand Up | Media Manager Consultant & Media Planner

2025

Marketing Lead | Agricultural company

2025–Present

YBN | Co-Founder & Operations Lead | YBN Global Network (Remote)

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🔥 MY DIFFERENTIATOR

Why me?

I bridge the gap where most marketing teams break:

• Media Strategists often lack Operational Discipline: They launch campaigns but struggle to build structured workflows, leaving teams reactive and unorganized.
• Operations Leads often lack Media Depth: They build boards and checklists but don't understand ad telemetry, bidding dynamics, or customer acquisition psychology.
• The Differentiator: Having managed multi-billion VND media budgets and bootstrapped agency delivery systems, I bring both:
  • Clear full-funnel media architecture that converts.
  • Asynchronous, documented operations that keep distributed execution lean and repeatable.

The result

I don't just ask:

“What should we do in Marketing?”

I ask:

“What should we do, where should we invest, who should do it, how should we measure it, and how does it contribute to the business?”

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