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Marketing Leader who connects Strategy, Media & Business
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I help SMEs and growing businesses build a practical marketing system — from strategy and budget allocation to team setup, execution and performance.
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My Contact:
Email: [email protected]
Mobile Phone: (+84) 987 877 291
HCMC.
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With 12 years of experience across digital marketing agencies, SMEs and my own business, I have worked across Marketing Strategy, Media Planning, Content, Campaign Management, Team Leadership and Business Operations.
I started my career in Content & Social Media, moved into Media Strategy and Planning, and later built and managed my own Digital Marketing Agency serving 10+ clients with a team of up to 10 people.
My strength is connecting marketing decisions with business outcomes — knowing where to invest, what to prioritize, how to build the right team, and how to turn strategy into execution.
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Marketing experience
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Managed through LEAP Content
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Planning & Execution
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From Content to Media to Business
I started my career in Digital Marketing Agency, working across Social Media, Content and PR before specializing in Media Planning and Strategy.
Over the years, I worked with major brands across Real Estate, FMCG, F&B, Healthcare and other industries, managing campaigns with media budgets ranging from hundreds of millions to several billion VND.
I later co-founded and managed LEAP Content, a Digital Marketing Agency serving SMEs. I was responsible not only for Marketing, but also client acquisition, pitching, recruitment, team management, operations, finance and P&L.
This experience shaped how I approach Marketing today:
I don't see Marketing as a collection of channels. I see it as a business system.
The right strategy needs the right budget, the right people and the right operating system behind it.
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2014–2016
Cobalt Communication Corporation | Social Networking Executive / Copywriter
2016–2017
VERO IMC Vietnam | Copy Writer
2017–2021
MAC Media | Senior Media Planner
2021–2024
LEAP Content | Managing Director / Co-Founder
2022
Brand Up | Assistant Media Manager & Media Planner
2025
Marketing Lead | Agricultural company
2026–Present
YBN | Co-Founder / Marketing & Operations
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I have seen Marketing from three different perspectives.
I learned how to solve complex client problems, build strategies, manage budgets and deliver under pressure.
I learned how Marketing connects with revenue, P&L, people, operations and client acquisition.
I learned how to build teams, establish systems and turn strategy into repeatable execution.
I don't just ask:
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